Bras for Hope Contest will Help Raise Funds to Crush Cancer through Early Detection

An uplifting contest that will raise money for the purchase of life-saving equipment at Edgerton Hospital is coming to town this fall.  The Bras for Hope fundraising contest, sponsored by the Edgerton Hospital Capital Foundation, will take place between September 3rd and October 12th. Proceeds from the contest will go to help defray the cost of purchasing 3D digital mammography equipment.

Here’s how the contest works:  Entrants decorate one or more bras, then submit the bras to the Edgerton Hospital Capital Foundation by the close of business on Thursday, August 30. The entry fee is $10 per bra, and fees can be paid online by visiting or by remitting a check or cash to the Foundation: Edgerton Hospital Capital Foundation, 11101 N. Sherman Rd., Edgerton, WI 53534. The Foundation office phone is 608-884-1401. 

Bras will be displayed at the hospital from September 3 through October 12. The community is welcome to view the bras and vote for as many they like at $1 per vote.  The top six bras receiving the most votes will then be displayed at Edgerton Hospital’s Ladies’ Night event on October 11th. During this free community event, guests will be asked to vote for their favorite bra, with each vote costing $5. At the end of the event, the top two winning bras will be announced.

Radiology Manager, Tammy Stearns, said this creative campaign will inspire others to support this worthy cause. “We are excited to bring 3D mammography to Edgerton Hospital and Bras for Hope is a fun way for our community members to be involved, “ said Stearns. “This equipment allows doctors to view slices of breast tissue from multiple angles, making it easier to detect small abnormalities. Early detection means that many cancers can be caught sooner, when they’re more amenable to treatment. Bras for Hope is a great way to show support for the cause as well as channel your inner artist.”

According to, one in eight women will develop invasive breast cancer during her lifetime. In 2018, an estimated 40,920 women will die from the disease, which is the second- leading killer of women behind lung cancer.

The good news is that the death rate from the disease has been on a steady decline since 1989, with women over the age of 50 experiencing the steepest decline. According to, a prime factor in the decline in the death rate for women over 50 is an increase in early detection, along with increased awareness and improved treatment methods.

Three-dimensional digital mammography equipment is critical to early detection. According to Stearns, a 2014 study published in the Journal of the American Medical Association found that 3D digital mammography detected 41 percent more invasive cancers than traditional mammography and boosted the predictive value of mammograms by 40 percent, reducing the number of women who had to be called back for a second exam.  

All proceeds from this contest will support the purchase of 3D digital mammography equipment. In addition, the Edgerton Hospital Capital Foundation will be hosting a 10K and 5K run/walk on September 15, 2018, with proceeds supporting the same cause. For more details or to register for Bras for Hope, click here.